If an introduction from a pair of lingerie-clad models didn't sell you on Saints Row: The Third's character creation suite, the Initiation Station, maybe this informative look at its features will.
The Initiation Station is available on PC and console networks to members of the Saints Row community and those who pre-ordered the game; the rest of us have to wait until November 1 to grab it on the PSN and Xbox Live.
Once you've made a character, you'll be able to import it to the full game on release day. The videos below give an excellent run down of the options available.
Saints Row: The Third launches on PC, PlayStation 3 and Xbox 360 in mid-November.
Thanks, Evil Avatar.