Rockstar has announced it will sponsor the 2013 Red Hook Criterium Championship Series, which kicks off with the Red Hook Criterium at the Brooklyn Cruise Terminal in New York on Saturday, March 30.
In addition, the RHC will host a 5-km running race the same day and on the same circuit.
It's an "unsanctioned race series" where "world-class road racers, track specialists, bike messengers, and urban athletes" will be competing in multiple laps around a circuit riding fixed gear track bikes.
"We’re honored to be sponsoring the 2013 Red Hook Criterium Championship Series," said Simon Ramsey, PR boss at Rockstar Games. “We’re thrilled to be able to support the local community through cycling, something that’s close to the hearts of many of us at Rockstar.”
The RHC expands in 2013 with a four-part championship series set in select urban locations across the world. After the Red Hook’s Brooklyn Cruise Terminal in March, riders will once again race in Brooklyn in the Brooklyn Navy Yard in June. The series then moves to Barcelona, Spain in August and will culminate with the World Champion in Milan, Italy during October.
"The Red Hook Criterium will be promoting initiatives that support the rebuilding efforts and growing community spirit after Hurricane Sandy," said race founder David Trimble. "I owe everything to Red Hook and it is a fundamental priority that we serve the neighborhood and all those affected by the storm."
You can get more information as well as the event schedule through the official website.