Rockstar Games has announced CircoLoco Records, a new record label the developer is creating in with the dance party and club promoter of the same name.
Rockstar wants in on the music industry, and it's using the Ibiza club culture icon CircoLoco to help breakthrough into the scene. Rockstar and CircoLoco are teaming up to form CircoLoco Records and the company's first EP is hitting shelves on June 4.
From then on, we'll see another EP launch every week until July 9, when the compilation album Monday Dreamin' will be released in full. You can pre-order the full album now on iTunes and get a preview of the EP on Spotify. A vinyl release is also planned.
Artists on the album include Luciano, Seth Troxler, Lost Souls of Saturn, and Tokimonsta – alongside several others – and most of them have been involved with a CircoLoco party in some degree before.
This will be the first time that either company has moved into the music industry directly, though both have operated alongside it before.
Rockstar has worked closely with music labels and promoters to get music into Grand Theft Auto for generations at this point. Most recently, the developer patched in a whole new nightclub with some wide-reaching radio station updates, laying the foundations for its first proper foray into the music business proper.
CircoLoco, meanwhile, has been influential in the dance music scene for decades and is a notorious presence in dance hotspots such as Ibiza. The partnership makes sense for both companies.
“Both CircoLoco and Rockstar have a real passion for music, so it felt very natural to come together and for Rockstar to take this step with us,” CircoLoco’s Nick Benedetti says. “This first release will represent 22 years history of CircoLoco as a longstanding brand in electronic music. But for the future, we want to create new collaborations and crossovers and scout for talent to give a platform and extend reach for new artists.”
As companies like Epic continue to break ground with virtual concerts, a partnership that allows Rockstar to leverage music acts and promote its own shows makes a lot of sense.