If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

Riccitiello: PS3 price-cut is a "great move"

johnriccitiello

EA CEO John Riccitello has told the Chicago Tribune that the newly introduced price-cut for the PS3 has come at the "right time" and is a "great move".

He also praised Sony for not doing it just before Christmas or Thanksgiving.

"Consumers will likely be bombarded during the holiday season with an onslaught of messages from companies selling everything from DVDs to TVs to cell phones. Doing the price cut in the middle of August instead really stands out," he said.

Sony cut the price of the PS3 to £249/$299/€299 on Tuesday at their GamesCom conference which went into effect as of yesterday.

More through the link.

Support VG247

You give us money, we give you an ad-free reading experience, merch discounts, a newsletter every month, and elite status amongst your friends.

See more information

Comments

More News

Latest Articles

VG247 logo

Buy our t-shirts, yeah

They're far more stylish than your average video game website tat.

VG247 Merch