John Riccitiello has apparently called Sony's upcoming motion controller Gem, speaking at the UBS 37th Annual Global Media Conference yesterday.
"In the coming year, both Sony and Microsoft have announced new controllers. Motion sensor controls, Natal and Gem, these are likely to bring new consumers into the marketplace," he said, according to IGN.
Sony's already blanked it: "No official name for the PlayStation motion controller has been announced," said a rep.
Gem. Gem. Nice turn to it. It's out next spring.