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Report: Sony funding $50 million US marketing campaign for Vita

The overall US marketing for the launch of PlayStation Vita will be around $50 million, the New York Times is reporting.

The publication is quoting an interview with SCEA senior director John Koller, who said the campaign would be "the largest platform launch in terms of marketing investment we’ve ever had."

The theme of the campaign will be called Never Stop Playing, aimed at those in their 20s who play games eight hours a week and already own a PS3.

The new ad-run will feature TV spots, billboards, online ads, Twitter and Facebook interaction and more.

PlayStation Vita launches on February 22 in the US and Europe.

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About the Author

Johnny Cullen

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Johnny has experience at a wide range of games media outlets, having written for Eurogamer, Play Magazine, PC Gamer, GameDaily, and more. He worked at VG247 pumping out news at an astonishing rate for several years. More recently, he founded the games website PlayDiaries.

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