Rare has told VG247 that games will soon give players items of clothing and accessories for their 360 Avatars in the same way they hand out Gamer Points.
"In time... games will be able to give away clothes and accessories just like Achievements," said art head Lee Musgrave.
As to which games specifically will be using Avatars in this way, the developer wouldn't be drawn.
"We are currently working with multiple partners who have expressed interest in using Avatars," added producer Stacey Law.
Avatars were added to 360 with the release of New Xbox Experience last year.