"It's probably healthy for the industry because the industry gets a lot of attention when there's all these things happening, just like the movie industry gets a lot of buzz when there's a bunch of really big things at the movies and everyone's talking about them all. It's probably not healthy for everyone who has one of those titles, because as you rightly pointed out usually someone gets the short end of the stick. Someone ends up falling short and not doing quite what they expected to do." - Bethesda VP Pete Hines, speaking to Eurogamer on the best and worst of releasing a game in the holiday period.
Bethesda has two games for the holiday season: RAGE on October 7 and Elder Scrolls V: Skyrim on November 11.