PlayStation 4's Canadian launch was the most successful the nation has hosted to date, according to SCE Canada boss Steve Turvey.
"The launch was a huge success by any standard of measurement. It was by far the largest launch in gaming history in Canada, and we were really thrilled by the execution, but mostly the response by PlayStation fans and consumers," the executive told GamesIndustry.
"We launched more units than we have ever in any console launch across any platform at any time, and by far the most. Three times, four times as much as we've done historically, and still demand seems to be unsated."
Canadian launch stock completely sold out, but Turvey said Sony has a "nice healthy supply of inventory" to come.
Despite this excellent start, Turvey said Sony knows it has to keep the momentum going.
"Day One is certainly very important, but maybe too much emphasis is placed on it. The long-term success is built over time. You see PlayStation 3, many would suggest it struggled out of the gate, and yet 80 million homes worldwide now are enjoying it, so it would prove to be a success," he explained.
The PS4 launched in North America last week, and arrives in Europe and selected further territories on November 29. It sold over 1 million units during its first 24 hours on sale.