A Sony PR representative has confirmed to VG247 that members of the public will get their first hands-on opportunity with the company's shiny, new handheld at gamescom next month.
Looks like you won't have to wait until the Tokyo Game Show as previously announced. Form an orderly queue.
Details are yet to emerge about the line-up of games that will be available to play on PS Vita but, as ever, as soon as we know, you'll know.
Gamescom takes place in Cologne, Germany, from August 18-August 21. We're sending Johnny Cullen overseas to cover the event. Champion.