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PopCap veteran and Uber Entertainment found new company PlayFab

PopCap veteran James Gwertzman has teamed up with Uber Entertainment to form PlayFab, a new company that will offer studios back-end support for online titles.

GeekWire reports that PlayFab was established after Uber, the developers behind Super Monday Night Combat, encountered great difficulty when trying to license its back-end services to other companies. The team offered Gwertzman funding and technology to found the new company after hearing him talk about the very same matter at a conference.

Now, PlayFab looks to provide several online services such as friend lists, server hosting, leaderboards, in-app purchasing models and online storage. The company is now finalising a $2.5 million funding round.

Discussing the new company, Gwertzman - who left PopCap in June last year - said, "We let game companies just focus on building a game, making it fun and doing what they do best. We take care of making sure they have a reliable service. We're confident we can do it better, cheaper and be more reliable than most developers."

Via GI.biz.

About the Author

Dave Cook avatar

Dave Cook


Living in Edinburgh, Scotland. Writing a game called Jettison and a book called Seventh Circle. Loves spicy food.

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