Pokemon Go players spent lots of money during the game's Pokemon Go fest 2020 last weekend.
According to Sensor Tower estimates, during Pokemon Go Fest 2020, players spent $8.9 million on July 25 and $8.6 million on July 25 (thanks, GI.biz).
The $8.9 million spent on Saturday, July 25 was the most spent on a single day since July 29, 2016, when players spent $13.3 million.
The boost during this time can be attributed to ticket prices. In order to participate in Pokemon G0 Fest 2020, you would have needed need to purchase a $14.99 ticket.
Pokemon Go has earned $539 million this year, bringing its lifetime total to almost t $3.7 billion.