PS Now has been branded "a joke" by Wedbush Morgan analyst Michael Pachter.
It follows leaked footage Sony's PS3 cloud-streaming beta, which showed a user loading up PS Now and playing Killzone 3 over the cloud.
Speaking with Game Informer, Pachter said of PS Now, "PlayStation Now is a joke. There is no publisher that is going to license content that's less than two-years old because they would be concerned that they can't sell as many copies if they make it available for subscription or rental.
"This has no prayer of working. None."
Pachter's rationale is that publishers will not license their game for monthly streaming as it will dent their 'per-unit' sales, along the same lines as bands on Spotify.
What do you make of Pachter's reaction?