EA Sports boss and general Welsh legend Peter Moore is to keynote this summer's MI6 conference, taking place on April 8 in San Francisco.
"Every year MI6 brings together the most revolutionary brand and marketing executives from the gaming industry, and this year we are delivering that and more," said event boss Jonathan Block-Verk.
"We are thrilled to give our audience the first look ever at a live demonstration of EA Sports Active. With the explosive growth in this category of gaming, it is imperative that interactive entertainment marketing professionals see the cutting edge trends at work in this dynamic area."
Bets on Moore wheeling out the Wii Fit girl dressed only in body chocolate and a winning smile?