3D's all the rage in Hollywood these days, but here in Videogame Land, the goofy-looking red-blue tech of tomorrow hasn't quite caught on. So, what's the deal? Well, according to EA Sports head honcho Peter Moore, we need only look to sports for the answers.
"As James Cameron did with Avatar at the movies, you've got to build [games] from the ground up with 3D in mind," Moore told CVG.
"None of the games I've seen [so far] have been built that way - they've been regular games running in 3D. The real secret sauce will be when somebody says: 'I'm going to build this game specifically for a 3D platform.'"
So, any chance we'll soon see John Madden popping out of our TVs in a place that isn't our nightmares? Moore expressed interest in working with 3D tech, saying:
"Absolutely. I'm not making any announcements, but it's no coincidence that of the 3D [TV] broadcasts I've seen in the last two years, I can count the NBA All-Star event in Las Vegas, while ESPN has announced 3D programming - perhaps even a full channel."
"This is reminiscent of where we were with HD five or six years ago. It seems like a lifetime ago now, but you'd go to CES and be in awe of HD - and it was sports games that showed up the technology."
"I think there's great opportunity for EA to bring sports to life in unbelievably imaginative ways, once we can grasp what 3D means to us."
E3 2010. Peter Moore takes the stage, rolls up his sleeve, and suddenly, we understand why we were handed 3D glasses as we walked into the press conference. We put them on. Moore's 3D tattoo springs to life, and our lives are changed forever.
We've seen the future. And it is, indeed, bright.