Dave Perry has said that cloud gaming service GaiKai isn't not aimed at the hardcore market at all but he's hoping to bring the wow-factor to the non-gamer.
"GaiKai is not built for hardcore gamers - those are the guys that want HD, 60 frames per second, who are happy to sit for an hour and a half, download and install it... that's just not our audience at all - it's trying to reach out to new players, the hundreds of millions of people who never touched Mario Kart but would like to," he told GI.
"They don't know it yet, but when they click - they're clicking on games on Facebook, on their iPhone, on MySpace, on Flash games sites - and they haven't experienced games like EVE Online, or Spore, or LEGO Star Wars. They haven't bought a console yet, they're not there yet.
"So that's the audience we're going after initially - and it's a very different approach," he went on. "
"To them it will be shocking: 'Good God, what the Hell is this?' And that's the experience we want people to have."
Dave Perry told us at Develop last week in a video interview that he hopes GaiKai will launch in early 2010.
Full interview through the GI link.