Albert Penello, director of platform marketing for Xbox, has said Microsoft doesn't want Kinect games to be "shovelware."
Speaking in an interview with Gamasutra, Penello said he wants the consumer to be given an original experience, as opposed to something tacked on.
"This industry thrives on being able to take an engine or game and put it on as many platforms as possible," he said.
"We don't want shovelware, we don't want ports, we don't want stuff with motion controls tacked onto it.
"That's not a slam to our competitors. We wanted original games that were really taking advantage of what our technology does."
Penello added that although Kinect may have less games than Sony and Nintendo to begin with, he believes originality will make the 360 titles stand out.
"I know we're going to have less games for [Kinect] than our competitors, but I think each one of those [games] is doing something interesting," he said. "Our system works differently and has different advantages than the wand, quite frankly.
"To me it's way more important to have a handful of really good game titles that take advantage of the tech than 40 titles of which half of them are controller games with waggle added onto them."
Penello added for some games, such as Halo, controllers are where it's at.
"We continue to say that the controller is the best experience for controller games. When people say, 'Why don't you have Halo?' Well, I don't want Halo on Kinect. I want Halo on a controller," he said.
"Would it be interesting to see what kind of game they could make using Kinect? Yeah, I would love to see what those guys could do, or what the Call of Duty guys could do. But I don't want to play Call of Duty 4; I want Call of Duty: Black Ops on the controller."
Microsoft announced Kinect at its recent E3 conference for release in November this year.