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Pachter: Wii Fit can sell up to 4 million this year in US

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Wedbush Morgan's Michael Pachter reckons Wii Fit could sell up to 4 million units in America this year alone if Nintendo treats it properly.

"Wii Fit will sell 3 million to 4 million in the US if they market aggressively," he told the New York Post.

Pachter also reckoned that Nintendo of America may spend up to $40 million marketing Wii Fit, eclipsing ad campaigns for other big hitters like Halo 3, with it's $10 million launch budget.

Wii Fit launches on May 19 in America and April 25 in Europe.

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Patrick Garratt

Founder & Publisher (Former)

Patrick Garratt is a games media legend - and not just by reputation. He was named as such in the UK's 'Games Media Awards', the equivalent of a lifetime achievement award. After garnering experience on countless gaming magazines, he joined Eurogamer and later split from that brand to create VG247, putting the site on the map with fast, 24-hour a day coverage, and assembling the site's earliest editorial teams. He retired from VG247, and the games industry, in 2017.

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