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Pachter expects Zynga stock to rebound

Wedbush Morgan analyst Michael Pachter has warned that those dumping Zynga stock may be fleeing a perfectly good investment.

As reported by GamesIndustry, Pachter said stock performance should improve as investors begin to understand how Zynga's business model works, as current fears about dropping user numbers are unfounded.

"The majority of gamers who discontinue playing Zynga titles are likely to be non-payers, with payers spending more as they make a greater investment of time in each game," he said.

"When Zynga releases a new high-profile game, we believe that the number of paying users grows steadily for at least a year following launch. As a result, we expect steady payments growth, coming from a slew of releases beginning in June 2011, including Bubble Safari, Empires & Allies, Adventure World, CastleVille, Draw Something, Hidden Chronicles, Zynga Bingo and Zynga Slingo."

Zynga stock has dropped significantly since its IPO in December, bottoming out last week at less than half its initial price. The acquisition of OMGPOP right on top of a sudden drop in popularity of Draw Something is probably responsible for goosing investors a little.

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Brenna Hillier avatar

Brenna Hillier

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Based in Australia and having come from a lengthy career in the Aussie games media, Brenna worked as VG247's remote Deputy Editor for several years, covering news and events from the other side of the planet to the rest of the team. After leaving VG247, Brenna retired from games media and crossed over to development, working as a writer on several video games.
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