Sony's announced an awesome new promotion today which'll get you $20 back in credit to spend on the PlayStation Store for the first $100 that you spend on the store in the month of October.
What's even better is that it's a store wide promotion which means that anything bought on the PlayStation Store will be counted towards your first $100 spent on the store, including the purchase of PlayStation Plus subscription as well as pre-ordering new games. Even signing up for Direct TV NFL Sunday will count.
You'll receive the credit via email sometime in November, and it'll also be sent to you on your PlayStation 3 via an XMB message.
More details on the PS Blog.