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NPD July 2018: Nintendo Switch best-selling hardware, Octopath Traveler best-selling software

The NPD data for July has dropped and Nintendo has topped the hardware and software charts this month, with Octopath Traveler and the Switch.

The NPD has released its data for the US market for July, which covers sales results for physical and digital games, both retail and online. It's worth noting that the data has been provided by participating publishers in “NPD’s digital panel," and so isn't indicative of the entire market as a whole.


Hardware sales are up 19% year-on-year for July 2018 to $217 million. NPD attributes these gains to Xbox One, Switch, and "Plug N Play devices" like the NES Classic Edition, which was the best-selling hardware last month.

Hardware sales are at the highest they've been, year-to-date, since 2011, with hardware spending up 21% to $1.9 billion for the first eight months of 2018.

Nintendo Switch was July's best-selling piece of hardware in terms of units sold and dollar sales, making it the seventh month since the console's launch that it's lead in the latter category, and the first time it's beat out the competition this year. It's also the second consecutive month that the company has topped hardware sales.

This month's figures also mark a high for unit sales of Nintendo hardware, that are at the highest they've ever been for a July month since 2009.

The PlayStation 4 is still the best-selling console, year-to-date, while sales of Xbox One are up 60% year-to-date, and 50% in July.


Dollar sales of Console, portable and PC software came in $246 million for July 2018, a 12% decline year-on-year, while software spending is up 5% from this time last year, to $2.8 billion.

Octopath Traveler was the best-selling game of July 2018, which is great news for Nintendo, who bagged the title of last month's best-selling game with Mario Tennis Aces. NPD reports that half of July's top 10 best-selling titles are Nintendo exclusives.

GTA 5 was the second best-selling game in July, and has outranked the competition on both Xbox One and PS4 to become the best-selling title for the month across both consoles.

Mario Tennis Aces, the best-selling title for June 2018, dropped to tenth place this month.

Once again, the Switch is the only platform to show growth in software dollar sales, with gains of almost 70% year-on-year, and that's in the absence of data pertaining to digital sales on the platform that the NPD is not currently tracking.

For the first eight months of 2018, Nintendo Switch software sales have more than doubled when compared to the same period last year, making Nintendo the top-selling publisher for games for both the month, and the year-to-date.

The NPD software charts below account for both physical and digital titles for publishers in the Digital Leader Panel.

NPD All Platforms Software charts – July 2018

July 2018 Top 20 Games

  1. Octopath Traveler
  2. GTA 5
  3. Mario Kart 8
  4. Crash Bandicoot: N.Sane Trilogy
  5. The Legend of Zelda: Breath of the Wild
  6. Far Cry 5
  7. Super Mario Odyssey
  8. The Crew 2
  9. Tom Clancy's Rainbow Six: Siege
  10. Mario Tennis Aces
  11. FIFA 18
  12. LEGO Incredibles
  13. God of War
  14. Captain Toad: Treasure Tracker
  15. NBA 2K18
  16. Call of Duty: WW2
  17. Detroit: Become Human
  18. MLB 18: The Show
  19. Minecraft
  20. Destiny 2

NPD Top 10 Games – Year-to-date

  1. Far Cry 5
  2. God of War
  3. Monster Hunter: World
  4. Call of Duty: WW2
  5. GTA 5
  6. Dragon Ball: Fighter Z
  7. Mario Kart 8
  8. NBA 2K18
  9. MLB 18: The Show
  10. Super Mario Odyssey

NPD Top 10 Games YOY (July 2017-2018)

  1. Call of Duty: WW2
  2. NBA 2K18
  3. Destiny 2
  4. Madden NFL 18
  5. Super Mario Odyssey
  6. Far Cry 5
  7. Star Wars: Battlefront 2
  8. Assassin's Creed: Origins
  9. GTA 5
  10. God of War

July 2018 Top 10 Xbox One Games

  1. GTA 5
  2. Crash Bandicoot: N.Sane Trilogy
  3. PUBG
  4. Far Cry 5
  5. Tom Clancy's Rainbow Six: Siege
  6. The Crew 2
  7. FIFA 18
  8. Call of Duty: WW2
  9. NBA 2K18
  10. Overwatch

July 2018 Top 10 PlayStation 4

  1. GTA 5
  2. God of War
  3. Detroit: Become Human
  4. MLB 18: The Show
  5. The Crew 2
  6. Far Cry 5
  7. FIFA 18
  8. Tom Clancy's Rainbow Six: Siege
  9. Horizon Zero Dawn
  10. NBA 2K18

July 2018 Top 10 Nintendo Switch (physical only)

Octopath Traveler
Mario Kart 8
The Legend of Zelda: Breath of the Wild
Super Mario Odyssey
Mario Tennis Aces
Captain Toad: Treasure Tracker
Splatoon 2
Crash Bandicoot: N.Sane Trilogy
Donkey Kong Country: Tropical Freeze
LEGO Incredibles

July 2018 Top 10 Nintendo 3DS (physical only)

Pokemon: Ultra Sun
Pokemon: Ultra Moon
Warioware: Gold
Mario Kart 7
Captain Toad: Treasure Tracker
Super Smash Bros.
Super Mario 3D Land
Super Mario Maker
Detective Pikachu


For the month of July 2018, spending across video game hardware, software, accessories and games cards grew 14% year-on-year to $749 million. A decline in software sales was offset by an increase in hardware and accessories & game card sales.

Year-to-date spending across all of the aforementioned categories is up 17% year-on-year to $6.8 billion. While this can be attributed to all categories, accessories & game cards saw the largest growth in terms of dollar sales.

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