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NPD - Consumers prefer boxed games

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Speaking at DICE in Las Vegas today, NPD analyst Anita Frazier said that some 75 percent of gamers say they prefer a boxed product, and 58 percent had never downloaded a game.

But out of those who have downloaded a game, 77 percent said it was just as good as a retail box, she added.

The NPD perennial number-cruncher went on to say that 65 percent of surveyed gamers said they would be more likely to purchase a digital product if it were 10 percent less than retail.

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Patrick Garratt

Founder & Publisher (Former)

Patrick Garratt is a games media legend - and not just by reputation. He was named as such in the UK's 'Games Media Awards', the equivalent of a lifetime achievement award. After garnering experience on countless gaming magazines, he joined Eurogamer and later split from that brand to create VG247, putting the site on the map with fast, 24-hour a day coverage, and assembling the site's earliest editorial teams. He retired from VG247, and the games industry, in 2017.

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