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Apple poaches top UK games PR from Nintendo, Activision

Patrick Garratt avatar
News by Patrick Garratt Founder & Publisher (Former)
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Apple is apparently making a serious play on the UK games PR space by hiring top men from both Nintendo and Activision.

MCV reckons Nintendo UK PR head Rob Saunders, who announced his departure after seven years earlier this week, is heading to Apple to look after "apps across the iPad, iPod and iPhone ranges." It was rumoured in the last few days that he was moving to Activision, but that's be refuted by someone familiar with the matter.

In addition, MCV's reporting that UK PR stalwart Nick Grange is leaving Activision's top UK comms job for Apple.

Apple has made obvious designs on the more traditional games industry this year.

The tech giant announced iPad2 immediately after Nintendo's GDC keynote - in which president Satoru Iwata openly criticised app store pricing policies - and has confirmed it's to hold a major press conference detailing the future of Mac OS during E3 week.

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Activision Blizzard Apple Apple iPad iphone Nintendo rob saunders Trade
About the Author
Patrick Garratt avatar

Patrick Garratt

Founder & Publisher (Former)

Patrick Garratt is a games media legend - and not just by reputation. He was named as such in the UK's 'Games Media Awards', the equivalent of a lifetime achievement award. After garnering experience on countless gaming magazines, he joined Eurogamer and later split from that brand to create VG247, putting the site on the map with fast, 24-hour a day coverage, and assembling the site's earliest editorial teams. He retired from VG247, and the games industry, in 2017.
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