Speaking to MCV magazine, Nintendo UK boss David Yarnton has said that he won't rest until everyone in the entire world is playing videogames. He sort of said that, anyway.
"We really have only scratched the surface in terms of the number of potential users still out there," he said.
"As long as there are still people who do not play video games, then we still have a lot of work to do."
You go, David.