The CEO of Nintendo Korea, Mineo Koda, has told the Asian News Network that the company doesn't see itself in competition with either Sony or Microsoft.
"People often ask such questions, and we say our competitor is neither those companies, but consumer indifferent to games," he said.
Koda went on to say he feels Nintendo has a big task ahead of it in changing people's perceptions of video games in the region.
"As there were many violent games, many parents had negative images of games," he explained. "We face a major challenge of changing those negative images.
"We believe that the Korean market has growth potential as there are many people who are not interested in online games and who used to play online games, but do not play them anymore," he added.