The internet's favourite, Nintendo of America boss Reggie Fils-Aime has accepted the Ice Bucket Challenge. Watch as the -usually calm- boss gets a bucket of ice water dropped over his head.
Having been nominated by Xbox Boss Phil Spencer, Fils-Aime has now answered the challenge. He did it in front of a crowd of people that includes all the Nintendo of America employees who donated to the ALS research campaign.
We're just glad to see that a number of the heads of our industry completed the challenge and were all such good sports about it.