A "Microsoft insider" has said the winner of next-gen consoles will be the one which makes the most "impact" not the most "noise."
Speaking with CVG in response to the rumor that Sony is to unveil its PS4 next month, the insider said: "Victory will go not to those who make the most noise, but those who make the most impact."
A person claiming to be close to the matter at Sony said PS4's focus isn't on outperforming next-Xbox in terms of power, because "the war won't be won by producing the most powerful system."
Lovely battle terms by both parties, there.
PS4 is rumored to be revealed in New York City next month on February 20.