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New Change4Life ad says active games are good

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UK "stop being fat" initiative Change4Life's released a new ad designed to get people up and moving, this time showing a dance-mat game as a positive thing to be doing. Watch it here.

The original ad was blasted by the British games industry for showing a kid sat in a chair with a controller saying he was risking death by “doing nothing”.

Best buy a dance-mat, hey.

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Patrick Garratt avatar

Patrick Garratt

Founder & Publisher (Former)

Patrick Garratt is a games media legend - and not just by reputation. He was named as such in the UK's 'Games Media Awards', the equivalent of a lifetime achievement award. After garnering experience on countless gaming magazines, he joined Eurogamer and later split from that brand to create VG247, putting the site on the map with fast, 24-hour a day coverage, and assembling the site's earliest editorial teams. He retired from VG247, and the games industry, in 2017.

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