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New 360 non-games ads kicking off tomorrow


Microsoft will be airing new 360 ads as of tomorrow designed to evangelise the machine's non-gaming capabilities

"From October 2 we're launching our own TV work explaining to consumers the broader entertainment offerings we have on Xbox 360, which is going to centre on our music offerings, movie offerings - and then obviously the unique TV experience we've got in connection with Sky, and the Sky service we're bringing to Live," northern Europe Xbox boss, Neil Thompson, told GI.

Sky features are expected to be patched into UK 360s this month.

Comedy actor Simon Pegg said yesterday that he'd recorded VO for HD streaming movie ads for 360.

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