Criterion's Matt Webster took the stage during EA's E3 press conference to detail Need for Speed: Most Wanted.
"Everything you do earns you speed points" which then pushes you up the Most Wanted list, he said.
Craig Sullivan played the demo, showing off the speed challenge, driving a Porsche 911.
You can still take down cars like in Hot Pursuit all the while with the police on your tail.
The open world was shown during this challenge.
Need for Speed : Most Wanted will release on PS3, 360, Vita, iOS, Android and PC October 30.
Screens are below as well as the stage demo.