NCsoft, ArenaNet and Indigo Pearl will sponsor a cycle ride from Cologne to Brighton with proceeds from the three day ride benefiting GamesAid.
Ten videogame veterans, journalists and PR folk have already signed up for the ride: James Beaven (Indigo Pearl), Mark Allen (Kalypso), Sarah Ditum (Freelance writer and one half of husband-and-wife Ditum duo), Nathan Ditum (PlayStation Network), David Jackson (Future Publishing), Nick Hayward (Steel Series), David Priestman (Future Publishing), Graeme Struthers (Get Games and GamesAid Trustee), Robert Pearson (Future) and Cat Channon, (NCsoft and GA Trustee).
The riders will set out at 5am on Saturday the August 18, cycling their was to Dieppe to catch the ferry to Newhaven before pumping their legs all the way to Brighton in just three days.
“gamescom is the biggest event in our calendar, so what better place to start the biggest challenge we’ll face of 2012 too,” commented Cat Channon, director of communications at NCsoft,
Europe and GamesAid trustee.
“The bike ride is hot on the heels of some of the busiest business days and longest industry evenings we experience but it’s a small challenge in comparison to the day-to-day struggles faced by many of the children who GamesAid supports each year. I’m proud that NCsoft, ArenaNet and the Guild Wars 2 fans are showing such support for this great cause.”
NCsoft and Guild Wars 2 developer, ArenaNet, have pledged to support the team and GamesAid, both financially and through their community who will track the cyclists progress via twitter, Facebook and the NCsoft events page .
PR agency and GamesAid backer Indigo Pearl will provide the support vehicle to keep the team on track.
Anyone who goes along to show their support in person will also get a limited edition in Guild Wars 2 in game item, donated by ArenaNet. If you would like to participate, you can, or if you would just rather stay in your chair and donate funds, you can do so here.
So far the team has raised £4,533, and you can follow the team's progress through the Twitter hash tag #GamesAid352.