Skip to main content
If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

Namco: "Retail is never going to go away"

Carlson Choi, Namco Bandai's US vice president of marketing, has declared that games retail will never die.

"Retail is never going to go away," Choi told MCV. "It is going to be there forever."

"But we need to understand that fine balance between retail and digital. It is a challenge. [Apple's Steve] Jobs changed the way the gaming market works. The question is, how will that evolve over the next couple of years and how can retailers stay relevant?"

The VP commented that digital had come a much larger slice of the publishing pie.

"About three years ago digital accounted for one per cent of most publishers’ revenue, today it’s about 15 per cent," he said, adding later, "We have become platform agnostic.

"Any connected device is an opportunity for us. ... If you see a connected device with a display, you are likely to see us there in the future, but at the right time with the right content."

Thanks, GoNintendo.

[image]

Sign in and unlock a world of features

Get access to commenting, homepage personalisation, newsletters, and more!

Related topics
About the Author
Brenna Hillier avatar

Brenna Hillier

Contributor

Based in Australia and having come from a lengthy career in the Aussie games media, Brenna worked as VG247's remote Deputy Editor for several years, covering news and events from the other side of the planet to the rest of the team. After leaving VG247, Brenna retired from games media and crossed over to development, working as a writer on several video games.
Comments