Shortly after Western news sites picked up on a mysterious Xbox 360 counter, the enigma was solved when the domain was updated to redirect to a Korean Kinect event splash page.
Xbox Invitational 2011 appears to be a local Microsoft showcase event.
Thanks to all who noted the domain redirect.
A strange new countdown website with ten days remaining has appeared at Xbox3601029.com, sporting the typical Xbox 360 colour palette.
A peek at the source code doesn't show much, and the domain is registered to a third party registrant masking company.