Nintendo has no need to make a Wii price cut, EA Sports president Peter Moore has told VG247, thanks to sustained demand for the machine.
"I’m excited that Nintendo hasn’t even taken a price cut yet," he said, speaking in London last week.
"They continue, in some instances, to not be able to keep up with demand, which blows me away, especially in the US."
When asked if he expected a Wii cut this year, Moore answered: "I don’t know. I mean, no reason to right now. If I were their side of the table, when demand is as strong as that, and you know you’ve still got people who are willing to line up, there’s no reason to.
"You’ve got to make money in the hardware business when the sun shines, because when you do drop the price, all of a sudden that’s a big hole in your P&L.
"But I think the good news is that if they feel there’s any softness in the market they have that ability to do so. It’s good for the industry."