If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

Moore - EA Sports Active makes us "uncomfortable"


EA Sports boss Peter Moore has told MI6 that EA Sports Active makes the company feel "uncomfortable".

Apparently this is a good thing.

"They say that if it makes you feel uncomfortable, it’s innovative,” Moore said.

“[EA Sports Active] makes us feel very uncomfortable. We drip with testosterone. We are all about male-fueled angst, agony, delight in sport.”

Whereas the average player of EA Sports Active will “probably be a woman, 35, with two kids at home,” who wants to stay fit, Moore said.

There's more on VentureBeat. EA Sports Active ships on May 22.

Support VG247

You give us money, we give you an ad-free reading experience, merch discounts, a newsletter every month, and elite status amongst your friends.

See more information


More News

Latest Articles

VG247 logo

Buy our t-shirts, yeah

They're far more stylish than your average video game website tat.

VG247 Merch