EA Sports boss Peter Moore has admitted that Fifa is the only franchise in the division's portfolio that has genuine border-crossing appeal.
"This is our one truly global franchise, and we’ll continue to invest in it accordingly," he said.
As well as pushing FIFA to "stretch... critical rating lead over the competition", Moore said plans were firmly in place to increase the EA Sports portfolio's ability to cater to national taste.
"We need to globalise, and we’re taking many steps to broaden the reach and appeal of our product portfolio," he said. "FIFA obviously has global appeal, but this is about more than just selling additional copies of FIFA — this is about truly delivering a global product portfolio."
Read the full interview through the link.