David Perry told the Develop Conference in Brighton this morning that western MMO devs are "kissing goodbye" to extensive opps by ignoring Asian markets.
"Western developers just aren't exploiting this anything like as much as they should," Perry said.
"That's a bit of a scary trend. A lot of developers rushed off to make an MMO but what's happening is they're forgetting all about Asia. They immediately start thinking 'we'll charge for a subscription, we'll put it in retail,' and what they do is kiss goodbye to China and Korea, and India – which is the new China. So they're leaving tons of money on the table."
We're speaking to Big Dave in half an hour. Get the rest of the news from his speech from GI.