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Microsoft winds down Xbox 360 business in India, says report

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According to this MoneyControl India story, Microsoft has withdrawn its Indian marketing budget for Xbox 360 this year and has "withdrawn from several Tier-I cities due to lackluster sales" of the machine.

The piece continued, pulling no punches:

"The console's last TV commercial, which featured Akshay Kumar and Yuvraj Singh was created in 2006, for the launch of the console business. The company has been facing dismal sales already due to sloppy customer support, high hardware failure, and pirated games. While Microsoft games cost upwards of Rs 2,500, it is easily available in the grey market for Rs 100."

The story also points out that Mohit Anand, Indian manager of Microsoft's Entertainment & Devices Division, left the company earlier this year, and that the division's marketing boss, Ashim Mathur, is also now rumoured to be quitting.

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Patrick Garratt

Founder & Publisher (Former)

Patrick Garratt is a games media legend - and not just by reputation. He was named as such in the UK's 'Games Media Awards', the equivalent of a lifetime achievement award. After garnering experience on countless gaming magazines, he joined Eurogamer and later split from that brand to create VG247, putting the site on the map with fast, 24-hour a day coverage, and assembling the site's earliest editorial teams. He retired from VG247, and the games industry, in 2017.
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