Following the outing of Braid clones by Jonathan Blow, Microsoft claims to move swiftly where IP rights are threatened.
Microsoft has told VG247 that it will "act expeditiously" in the case of developer complaints about games sold via its online stores that may use, copy or clone content from other titles.
Although asked by VG247, the platform holder would not address the particular case of Jonathan Blow's Braid, where the developer named and shamed two games this week that have clearly stolen artwork from the hit indie title.
Embarrassingly for Microsoft, the games were promoted by its own Surface Twitter account, which reaches over 300,000 followers.
“Microsoft respects the intellectual property rights of third parties and we ask that developers who distribute apps via our Store ensure their apps do not infringe the intellectual property of others," said the company.
"Microsoft provides an easy online process for developers to notify us if they believe their works are being infringed. Upon receipt of a complete notice, we act expeditiously to review the complaint and remove the app in appropriate circumstances.”
At the time of writing Brady Jump and Braidy's Adventure were still available for download on the Windows store.