Microsoft NUads now open for business
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GamesIndustry reports Microsoft has opened doors on NUads, a Kinect-powered advertising line. The ads show 30 second commercials but allow users to participate by voting in a poll; results are shown in real-time. Toyota, Unilever and Samsung Mobile USA have signed up for the first round, to be aired in northern autumn - so be prepared to spend half a minute waving at your TV.