Microsoft merges Games for Windows with Xbox.com

Microsoft's PC gaming service will soon become just another branch of console gaming hub Xbox.com.

The news came by way of a brief announcement on the Games for Windows homepage.

The announcement, which is still up, reads, ""Games for Windows Marketplace will fully transition over to Xbox.com. Now you can get all of your gaming needs in one place. It’s convenient, it’s concentrated, and it’s a whole lot of great games."

It will be interesting to watch the GFW brand over the next few months to see if this is truly an attempt to consolidate their gaming services. Or if Microsoft is just throwing in the towel against growing opponents like Steam and all-new competitors like EA's Origin.