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Microsoft apologises for perceived racial slur in Dead Rising 4 marketing email

A marketing email for Dead Rising 4 contained a string of letters that some perceived to be a racial slur, prompting Microsoft to apologise.

dead rising 4

Microsoft recently sent out a promotional email about Dead Rising 4 to Xbox Live users. The email was advertising the zombie choir, a little piano that has zombie groans and gorwls assigned to each key, letting you play and share music.

The email was titled, "NNNNGGGHHHAAAA", a supposed zombie roar that has the same sound of the N-word, which upset some people. Microsoft followed it up with an apology by way of Larry "Major Nelson" Hryb, and promised to do "better next time."

This is what the email looked like:


And here's Hryb's tweet:

Dead Rising 4 is out December 6 on PC and Xbox One.

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Dead Rising

PS4, Xbox One, Xbox 360, PC

Dead Rising 4

Xbox One, PC

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Sherif Saed avatar

Sherif Saed


Sherif (he/him) is VG247’s go-to shooter and Souls-likes person. Whether it’s news, reviews, or op-eds – Sherif is always eager to tell you about video games. He's one of VG247's most veteran writers, with 10+ years experience on the site.