A man was seriously stabbed at a midnight GameStation GTA IV opening in Croydon last night, according to this Local Guardian report, although on closer inspection it looks as though the guy was stabbed in the pub over the road.
"While waiting outside the store, a man stood next to us and was covered from shoulder to belly in blood," said man-waiting-to-buy-game-with-nephew, Malcolm Critchell.
"Myself and others thought it was a show to promote the game but when we looked closer, he had been knifed repeatedly."
Other eye witnesses have reported that a man appeared from the George pub and stabbed another man waiting in the queue.
Landlord of the Brief pub, Kenny Tibbett, 34, said: "I came out of the pub and saw a bloke staggering up the road with a gaping wound to his back and his head.
"There was blood all over the road and he was carrying a knife."
Critchell added: "Later on, a police officer came to us and asked everyone if they saw what happened to the man with the knife. I purchased my game, left the store and asked a police officer about what had happened.
"It was actually real. We were told he had been rude to some bloke, to which he was knifed. He then went home, grabbed a kitchen knife and went looking for this person."
Hardcore. Blame GTA, obviously.