According to this MCV report, Sony is planning on pushing hardest at the box office with its Christmas ad cash in the UK this year.
“The main thrust of our advertising this Christmas season will be in cinema,” revealed SCEE UK marketing manager Adam Boita.
“All our key IPs this year are being backed by major campaigns. Our cinema silver spot ties all the IP activity together and was kick-started with Buzz! Quiz TV on September 19th. It will be running until the end of December, taking in MotorStorm Pacific Rift, LittleBigPlanet, Resistance 2 and SingStar.”
Sony's not put off by a tight schedule in the final quarter this year, said Boita.
“This Christmas is no different from any other," he added. "The schedule is packed and consumers will have more choice than ever. Retailers will be under pressure and our spend will ensure we are competitive in terms of share of voice. We’re confident consumers will vote with their wallets.”
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