Madden 15 supplies the animations. Google supplies the technology. You supply the jokes. Welcome to the GIFERATOR.
The Madden GIFERATOR is a collaboration between EA Sports and Google enabling users to create a huge variety of animated GIFs.
It's really easy to use. You just choose your team, then pick from a couple of animations - each team has a couple of different players and actions available. Select a background, throw on some text, and you're done: Google does the work.
It's a cute little toy but it's really going to shine during NFL matches. Sometimes the best thing about live TV is getting on social media to talk and share jokes about it, and this tool is going to enable quick fire hilarity. I mean, assuming you know anything about NFL. These jokes make sense to Americans, right...?