Madden 10 was just released, and some copies did not include the downloadable code for the game's Online Franchise Mode.
Apparently, though, this only applies specifically Australia, UK and "other regions" outside the US where the code was supposed to be printed on the back of the manual, but a printing error caused the snafu.
EA has provided a fix though, an here is part of it:
- Go to http://help.easports.com.
- Select: Email Us.
- You'll be prompted to login with your EA Account. If you have none, create one. It's free.
- Choose platform, game and category. In this case, your platform is PS3/360; your game is Madden NFL, Madden NFL 2010; and your category is Registration/Product Activation.
According to Kotaku, continue either via email or through customer service chat support and provide your Xbox Live Gamertag or PlayStation Network ID.
The Online Franchise Mode is already up on XBL and PSN, so it sounds like EA is going to give you a new code to download it.
More through the link.