It's not just about turning up on the E3 stage and "joking" about who stands at the front. No sir. Paul McCartney, Ringo Starr, Olivia Harrison and Yoko Ono were all nuts-deep in The Beatles: Rock Band development.
"The shareholders, as we call them -- Paul and Ringo, Olivia and Yoko -- were really creative partners throughout the project," lead designer Chris Foster told CrispyGamer.
"They were involved in picking and approving the song list, the venues we went into. With the dreamscapes, they saw storyboards of all of the material, and gave feedback on whether or not they felt like those interpretations supported the songs in the way they wanted."
Plenty more through there. The game's out on September 9.