Speaking to GI at Comic Con, LBP associate producer Eric Fong has claimed that Media Molecule's PS3 blue-sky platformer will drive hardware sales.
"It's going to be a hardware seller," he said. "Not only do you have the platforming experience that a lot of other games will have, you have this creativity that really is exclusive to LittleBigPlanet."
Fong added: "Our target audience is everyone... It's got enough complexity that people can play it and enjoy it for many hours; at the same time, if you're just a casual user you can run through and play the game and have fun with it. Everything you see in the developer levels, you can create as the player."
More through the link.