Bioshock legend Ken Levine's told Forbes that it's games or death as far as he's concerned. True grit, there.
"I'd be swinging from a noose," he said when asked what he'd be doing if he wasn't developing games.
"I can't imagine. I'd probably be writing comics or working on movies, but games are so exciting because they're the convergence of everything.
"They are my passion and my hobby, and I like to think about them intellectually, and they're a challenge. We still have our 'Crisis on Infinite Earth' and our 'Citizen Kane' ahead of us. It's so exciting to be a part of that world."
You go, Ken. Full interview through there.