Bobby Kotick has said that if he could make one instant change for Activision, it would be to create an online world for Call of Duty.
Speaking with The Wall Street Journal, Kotick that doing so would give players a much more "compelling experience" as as well as "really satisfy the interests of the customers".
"I would have Call of Duty be an online subscription service tomorrow", he told the online version of the paper when asked what he wanted should he "snap his fingers".
"When you think about what the audience's interests are and how you could really satisfy bigger audiences with more inspired, creative opportunities, I would love to see us have an online Call of Duty world.
"I think our players would just have so much of a more compelling experience.
"I think our audiences are clamoring for it. If you look at what they're playing on Xbox Live today, we've had 1.7 billion hours of multiplayer play on Live. I think we could do a lot more to really satisfy the interests of the customers.
"I think we could create so many things, and make the game even more fun to play. We haven't really had a chance to do that yet, so that would be my snap of the fingers".
When asked if that was indeed coming, Kotick only replied "hopefully".